touch and the Children Cancer Center in Lebanon Launch ‘Light a Candle’ Digital Initiative to Raise Donations Through touch Self-Care App

Under the Auspices of Telecommunications Minister Boutros Harb  
touch and the Children Cancer Center in Lebanon Launch
‘Light a Candle’ Digital Initiative
to Raise Donations Through touch Self-Care App

Beirut – March 27, 2015
Under the auspices of Telecommunications Minister Boutros Harb, touch, the leading mobile and data operator in Lebanon, managed by Zain Group, the pioneering mobile and data services operator in the Middle East and Africa, and the Children Cancer Center in Lebanon (CCCL) launched Light a Candle, an unprecedented digital initiative in Lebanon and the region, at a joint press conference at the Yacht Club in Zaitunay Bay. 
Through touch self-care app, which has exceeded 700000 downloads and is currently the highest rated telecom self-care app in the region on Google Play, a candle can be lit for the CCCL children in exchange for $1, $5, $10, $15, or $20 that will be deducted from the credit of customers with prepaid lines or added to the bill of postpaid lines holders. The generated money will be donated to the CCCL on a monthly basis. The Light a Candle campaign will be active throughout the year to guarantee the maximum number of donations.
On the need for initiatives of the sort, the mother of a previous CCCL patient, Mrs. Gita Bou Nader said, “I have been lighting a candle for my daughter Thea every day for the last five years. The CCCL has had a major role in Thea’s recovery and her triumph over cancer. I am eternally grateful to the CCCL donors whose support has saved my daughter’s life. The survival of the center is the guarantee of the survival of children with cancer in Lebanon.”
On her part, CCCL General Manager, Mrs. Hana Chaar Choueib said, “as the cases of children cancer increase with the years, so does the value of our partnership with touch–a partnership that is a source of unwavering support for the children in our center who receive the best treatment for free and unconditionally. To treat the 275 children currently admitted at the center, we need support, donations, and candles to be lit for their recovery.”
Vice Chairman and General Manager of touch, Wassim Mansour, noted that “touch’s objective through this initiative is to have its core business as a telecom operator serve a noble cause in an innovative way that is in line with our CSR program. This is why we are turning touch mobile self-care app to a digital donation platform through which customers can contribute to the treatment of children fighting cancer.” He added, “This is an unprecedented initiative that’s exclusive to the CCCL and will not be replicated with any other association. “Mansour revealed, “Light a Candle is the first initiative of touch’s Corporate Social Responsibility program, in its new concept entitled “Positive touch”, to be launched this year.” He ended his speech thanking “all touch’s partners who have supported this initiative and helped it materialize, above all the Ministry of Telecommunications that shares touch’s CSR vision and FOO that has developed the Light a Candle feature on touch’s self-care app for free.”
Telecommunications Minister Boutros Harb stressed the importance of the initiative in bringing the Lebanese together, “We are launching an initiative to which all other issues, including political ones, are secondary. The issue here is that of the life of children patients. I invite the Lebanese to consider the Light a Candle initiative as an opportunity for their social and humanitarian cooperation to demonstrate how they can help save a child’s life to the entire world.” H.E. the minister ended his note thanking the CCCL and touch for their special initiative.
Click here to download the touch self-care app and donate through Light a Candle icon.

About touch
touch is the leading mobile operator in Lebanon, managed by Zain Group, the pioneering mobile and data services operator in the Middle East and Africa. In the last ten years of operations under Zain’s management, touch has had many success stories, providing cutting-edge services and technology to its consumers.

Drawing from Zain’s regional expertise providing telecommunication and mobile data services to 50 million users, touch has devised and adopted a consumer-centric strategy. touch’s range of services and its telecom and 3G coverage of all Lebanese territories has allowed it to gain a 53% wireless telecommunication market share in Lebanon. touch employs a specialized and competent Lebanese personnel that aims to provide the latest in telecommunication services and products to the local community to help it grow in a more sustainable way.
touch, with the backing of Zain and its cooperation with the Lebanese Ministry of Telecommunications, dedicates all its resources to keeping up with the latest in telecom and mobile data. It offers a 24/7 call center service to cater to the need of its customers for uninterrupted connection.

touch values the local community, perceiving it as a major partner; its mission and vision reflect a dedication to humanitarian, social, and cultural causes, as well as creativity and innovation, which it considers integral to advancing its social responsibility program.

About CCCL:
The Children's Cancer Center of Lebanon (CCCL) is a regional center pioneering in the treatment of children with cancer.
Thanks to our affiliation with St. Jude Children’s Research Hospital in Memphis, Tennessee; and the rigorous research of our doctors and scientists at the American University of Beirut Medical Center (AUBMC), we are proud and glad to have an average cure rate of 80% for our beloved kids!
A regional pioneer in pediatric cancer treatment with a mission of hope and a healthy future for our dear children; where they are treated free of charge, with no cost at all on their parents.
Therefore, CCCL relies purely on donations; with a yearly budget of 15 million USD.
Inaugurated in April 2002, the CCCL has treated, to date, over 1000 children with cancer. The treatment usually lasts for 3 years, costing an average of 50,000 USD a year for each patient.
The Children’s Cancer Center of Lebanon (CCCL) has a variety of fundraising programs and projects all for the sole purpose of raising funds to treat our dear patients.
The more funds we have, the more patients we can treat!
Join our mission, be part of the CCCL: a Center of Excellence, Home of Hope!

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About Touch