In line with its restructured environmental strategy, touch devoted one day, the 14th of August, 2007 to collect and recycle used prepaid magic scratch cards. touch subscribers massively mobilized to participate in this one day program, involving 2380 customers, and collecting
around 61,000 used plastic scratch cards. This event coincided with the first annual memory of the July-August 2006 war which has imposed a heavy burden on the Lebanese environment.
touch considers that it is its civil, social and national duty to contribute to the protection and the preservation of the environment in any way possible.